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At the Reform Immigration for America Campaign Summit

In the first week of June I presented Made in L.A. at the Reform Immigration for America Campaign Summit, where 800 organizers converged to launch a national campaign for Comprehensive Immigration Reform.

Poster of Made in L.A. at the Summit
The Summit followed more than 40 local and regional kick-off events around the country earlier in the week, and included a national town hall meeting and numerous visits on Capitol Hill. Following the closing dinner on Thursday night, Made in L.A. was screened, and a number of organizers took copies home to use as a tool for outreach in their communities.


Launching the Community Screenings Campaign

Over the past year, we've been looking for a good model to empower community groups, student groups and faith-based groups to do screenings of Made in L.A. We have just launched a suite of free downloadable "Do-It-Yourself" materials that, along with a screening kit (described in the next paragraph), provide organizations with everything they need to publicize and present a successful, impactful screening. Materials include customizable bilingual flyers, mini-posters, template press releases, and a 12-page "Event Planning Toolkit" that walks through the process of setting event objectives, determining target audiences, using an event to build or strengthen coalitions, contacting media, doing effective outreach, and much more.

As grassroots filmmakers, we deeply understand the financial constraints of small organizations. We have thus created an innovative screening kit that contains all the materials needed for a great event (full-size movie posters, DVDs, postcards) and that is essentially free. Here's how it works: while organizations do have to pay to order a kit, the kit "pays for itself" because it includes enough extra DVDs to sell at the screening to cover the cost of the kit. All proceeds help us continue our outreach and education efforts, and thus the kits help support both sustainable social-issue filmmaking and sustainable grassroots organizing.

Check our brand-new Host a Screening page!

Four years later: back in Santa Barbara


Prof. Eileen Boris walking on stage with a copy of the invitation to the houseparty that she hosted for Made in L.A. 4 years ago.

While Almudena flew to Spain for DocumentaMadrid, I went to present Made in L.A. at the University of California at Santa Barbara. This event had special significance: almost exactly 4 years ago, Almudena and I held a houseparty at the home of Professors Eileen Boris and Nelson Lichtenstein, to raise funds for the film. This was one of several houseparties that we did during our first four years of production, and these events were not only one of our most important sources of funding in those years, but also served to provide much needed emotional support. When people hug you, crying, to tell you "you must finish this film", you know that you are on to something and that you really MUST finish the film. These were our very first audience members and supporters, and Made in L.A. would not exist without the support of over 300 individuals that came to our houseparties.

Four years later, there I was, back in Santa Barbara with Eileen, and now with the finished film doing educational screenings just as we had promised we would at that houseparty! And it was an amazing evening. What had been planned as a 150-person screening soon overflowed to 200... and then 300. Two more rooms had to be opened at the Multi Cultural Center so that the film could screen simultaneously. And, in addition to my talking about the making of the film at the Q&A, Aidin Castillo, an organizer from Santa Barbara's PUEBLO, was there to talk about the issues that workers are encountering in communities near campus, which really brought the message home.

I called Almudena to let her know -it was 3am in Spain and she was still partying after the second full day of screenings in Madrid. How amazing that, thousands of miles apart, Made in L.A. is able to move and impact people at the same time!

Special thanks to event organizer (and Ph. D Student in Sociology) Veronica Montes, to Rebekah Meredith, Programmer for the Multi-Cultural Center, to Professor Elizabeth Currans, and of course to Professor Eileen Boris for her faith and support for Made in L.A. for so many years!






 

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